About Jay Fenster

Hi. I’m Jay Fenster. Here’s a few biographical nuggets.

I was born on Elvis Presley’s last birthday. People mostly associate me with Las Vegas. We don’t have much else in common.

I’ve become one of the most trusted, reliable, and prolific marketing voices in the gaming and hospitality industries, with over 200 hotels and casinos from coast to coast relying on me as a copywriter to create their web content, direct marketing materials, social media, and other brand communications.

I was a professional travel writer before I was old enough to drive, and parlayed a genre-defining Las Vegas travel guide into a career as a casino industry marketing pioneer, first at Caesars Entertainment, where I built the company’s award-winning regional social media program from the ground up.

After leaving Caesars, I established myself as a marketing consultant, providing my copywriting, digital marketing, technical writing and social media services to diverse companies in industries including casino gaming, hospitality, food & beverage, healthcare, non-profit and financial services.

I am also a recovering startup founder. At PlayerMate, my technology startup, I worked to create a mobile marketing offer delivery and new customer acquisition platform for casinos.

Jay Fenster graduated from the University of Virginia’s McIntire School of Commerce in May 1999, after focusing studies on marketing and management. After graduating, I moved to northern Virginia and ran the marketing department for a small software company for nearly five successful years.

While living in the DC metro area, I also performed as a DJ at many of the legendary now-defunct clubs of the city, such as Nation and the Edge. I played progressive trance when I first started DJing in 1998 but quickly transitioned into deep house and achieved quite a bit of skill and notoriety and established myself with a Saturday night club residency in 2002. Unfortunately I lost interest in DJing, and, in probably the second worst decision I ever made, sold my turntables and hundreds of classic records. I left Virginia in May 2006 and never looked back east.

But in 2011 I returned to the world of DJing and soon rediscovered my love of house and techno. Starting in August 2013 I began mixing Stripped Sounds, a semi-monthly podcast devoted to the deep house, progressive and techno sounds that never see the light of day in Las Vegas. For a year Jay Fenster’s Stripped Sounds was broadcast monthly on Digitally Imported’s Tech House channel, alongside podcasts from superstars like Carl Cox and Coyu.