Jay Fenster is an industry-leading casino marketing consultant, a direct and digital marketing professional with broad and deep expertise. Now your casino or hotel can reap greater loyalty, better response rates and a more passionate customer base by tapping into his talent and expertise.
Jay Fenster offers consulting services including copywriting, technical writing, direct mail, marketing communication, advertising, digital marketing, email marketing, operational review, social media and digital strategy.
He serves numerous industries but specializes in gaming and hospitality. With a 20-year background as a professional travel writer, Jay Fenster has been connecting with leisure travel audiences since a young age.
He first entered the gaming industry in 2006, joining Caesars Entertainment (then Harrah’s) as the copywriter responsible for penning every letter of direct mail that the company sent to players at its ten Southern Nevada casinos. After four years in that role, he then assumed control of the company’s social media operations for the region. In that role he drove over $1 million in annual revenue via social media and revolutionized how casino hotels can use it as a service and satisfaction tool. He also created the unforgettable “Angry Showgirls” and “All Night Pass” viral campaigns.
In 2012, Jay left Caesars Entertainment to serve consulting clients in the gaming, hospitality, food & beverage, healthcare and non-profit sectors. In 2013 Jay founded his casino technology startup, PlayerMate, developer of a mobile CRM and customer acquisition platform for casinos.
Jay offers clients the convenience and peace of mind of expedited turnaround at reasonable rates and more importantly, delivers a product of unmatched quality. His consulting services represent cost-effective way to ensure that your casino or hotel puts its best foot forward and make the biggest impact with every impression.
Contact Jay Fenster for your copywriting and digital marketing needs.