Portfolio

Thank you for checking out samples of my work. I’m very proud of the copywriting projects I’ve worked on throughout my career, and I look forward to communicating your organization’s value proposition in meaningful ways that speak to your customers’ needs and wants.

Hospitality & gaming copywriting samples

The following is a sampling of hotel and casino copywriting projects that I completed for Caesars Entertainment and Penn National Gaming during my career as a casino marketer.

Joint account merge letter

More comps letter (segmented)

Promotional brochure

Hotel guest welcome

Direct mail letter

Local newsletter

Marketing writing samples

Marketing technology white paper – leveraging my market research to promote my startup, PlayerMate

Album liner notes – Promotional material for Max Graham’s Cycles 7 album

Entertainer profile – Promotional material for Las Vegas magician Paul Vigil

Entertainer interview – Q&A with hypnotist Anthony Cools for a Las Vegas blog

Video advertisement – Promo for Caesars’ “All Night Pass” program

Guerrilla marketing – the “Angry Showgirls” campaign drove over $1 million in incremental room bookings for Caesars Entertainment

On-camera celebrity interviews – YouTube series for Caesars Entertainment

Travel writing samples

The following is a sampling of my travel writing, taken from Open Road’s Best of Las Vegas.

Weekend itineraries

Dining & hotels